The “Light Technologies” company sells LEDs.
Anthony Mikhailov, CEO:
We've been active in advertising, we already had enough leads. We need to learn how to competently work with them.
Alex Rice helped us implement CRM. We gained the effect received in the first week. Managers began to process also the calls which came at night, during the weekend, in the evening. Sales increased by 20%.
CRM reports showed us that one employee works inefficiently. We fired him.
Now we use CRM to process 100% of incoming calls.
Source: “Light Technologies” website